Platinum Weird CD review [Interscope]

Music Reviews
Platinum Weird CD review [Interscope]
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Jun 7, 2007, 05:26

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PLATINUM WEIRD Make Believe CD

I'll fully admit it; I sat on this record.  The reason?  I wasn't buying it where the press release states that the band, and indeed these recordings, originated in 1974.  Good thing I did.  Platinum Weird's convoluted backstory was a little too forced to be believed.  The short version: Kara DioGuardi, a pop songwriter on the rise, was taught to rock by Dave Stewart's ex-galpal/songwriting partner, who, by the way, was not Annie Lennox.  What?

It turns out that whole pile was an elaborate sham, meant to explain away why Dave Stewart and DioGuardi would be working together in the first place, because the truth is so boring: they were to collaborate on songs for the Pussycat Dolls.  I guess Jimmy Iovine believed that mass deception seemed to work out all right for the White Stripes.  Apparently, Iovine has forgot that massive head-scratching and a band Dave Stewart was involved in has already happened.  The Eurthymics created as much controversy as they did hits when they originally broke, what with Annie's bright orange crew cut.  Lightning (in the form of immediate media attention) doesn't strike in the same place twice, and while many magazines and dailies might just browse the press release and quickly churn out a blurb on this "great lost band," it is all too easy to double check the facts.  The first giveaway should have been a given; the copyright date on the CD is 2006.  If the music was truly as aged as it is purported to be, there would be two copyright dates down there.   However, it seems to have been presented with a little nudge to the reality of the project.  Entitling the whole affair Make Believe, because that's exactly what you're doing, is a little bit of brilliance in an otherwise groan-worthy hustle.

Regardless of how you feel about having Dave Stewart and company attempt to pull a fast one on you, the music is pleasant.  It's far more in tune with Fleetwood Mac than the Pussycat Dolls, which is likely another reason for the seventies playacting.  Kara has a husky, deep voice, evocative of Oleta Adams, and Stewart knows how to arrange around a strong female vocal.  Songs like "Will You Be Around" and "Lonely Eyes" sound like the kind of tunes a divorcée plays on repeat to soothe a broken heart.  Other than that, it's not really all that mind-blowing.  What is mind-blowing is the amount of time and money put into the false backstory.  The result is innocuous pop music that will make you reach for a copy of Sweet Dreams.  [Interscope/ Weapons of Mass Entertainment

-Amanda Nichols

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