Times New Viking CD review by Troy Brookins

Music Reviews
Times New Viking CD review by Troy Brookins
By
Jan 22, 2008, 15:55

Times New Viking - Rip It Off
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TIMES NEW VIKING Rip it Off CD

Times New Viking is responsible for waking Siltbreeze from its slumber to release 2005's Dig Yourself and last year's underdog Present the Paisley Reich. Their brand of noise pop captures the rough and raw edges of early nineties lo-fi, creating plenty of chaotic art-damage that sounds like these guys are having the time of their lives. Under those layers of fuzz and distorted vocals are catchy hooks filled with sweetness that have made Times New Viking hot property. The Columbus, Ohio trio has jumped to Matador for the release of Rip it Off. Definitely a move that'll give the band the proper exposure it deserves. Clocking in at a frugal thirty minutes, most of the sixteen songs on Rip it Off fall well below the two-minute mark. These scratchy, short bursts are often compared to fellow Ohioan, Robert Pollard,, but the comparisons to Guided by Voices really only hold up in song length and production value. Times New Viking comes across as fresh, but familiar---generating a buzz that's built on quality rather than hype. Rip it Off sets a high mark for 2008 and deservedly so. [Matador]

-Troy Brookins

Buy RIP IT OFF now at AMAZON

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